“Bringing Your Brand to Life”.
who are we?
We are a brand and marketing consulting agency which will help you bring your brand to life both internally for your employees and externally for your customers. Through a careful analysis of your target customers, current products & services, competitors and industry trends, we will work with you to craft compelling action plans based on your people and budget resources.
We focus on providing a highly integrated approach where all communication channels (advertising, digital/social media, corporate identity, sponsorships, events, etc.) use their unique channel strengths to build and support your brand. If you are active in the area of Corporate Responsibility (or would like to be), we will develop a “win-win” strategy to ensure that your employees and customers fully appreciate your CR goals and you gain the full benefits for your brand. Contact us to discuss your situation and challenges and we will see how we can help you.
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What is our way of doing business?
We provide tailored solutions based on an in-depth study of your company’s customers, business goals and resources:
- Customers: their needs, what they care about, how “top of mind” your products are, which communications channels they use, where they are in the marketing funnel, etc.
- Business Goals: cascade overall company targets down to tangible marketing goals with KPIs to measure performance
- Resources: budget and people available, toolkits provided for countries to adapt to their situation
Having worked many years within international companies, we understand the need to be pragmatic at times and find ways to find a balance between HQ goals and local office requirements & limitations.
We take a team approach and involve stakeholders from your company in the process so they feel ownership of the results and want to implement them.
How can we help your company bring your brand to life?
We have strategic marketing expertise in the areas of Brand Strategy, Brand Management and Activation. Contact us to discuss your issues in the following areas:
Brand Essence - Bringing Brands to life
Strategy
Segmenting, Targeting, Positioning
Multibrand strategies
Integration of CSR with employee & customer engagement
Rebranding
M & A marketing evaluations
Post merger brand integration
Brand Management
Corporate Identity guidelines
Integrated marketing plans based on customer profiles, business goals/KPIs and resources available
Market Research to track the brand development
Agency selection & management
Activation
Development of marketing collateral & promotional ideas
Marketing tool kits to adapt to countries
Execution of projects across targeted marketing channels: Advertising – traditional & digital Social Media Events Promotions/Co-Promotions Sponsorships/CSR
Product Placement Merchandising